RULES

1 - THE GENERAL CONCEPT
This is a contest of photographs and humorous drawings of free registration sponsored by Sodibike Comércio de Artigos Esportivos Ltda, BLITZ brand holder, and running at www.whybiking.com, starting in September, 2010, and scheduled to end on November 06th, 2010.
This is a competition that is exclusively cultural-artistic, not having any kind of luck or payment by competitors, it is therefore not necessary to acquire any product or service in accordance with Article 3, subsection II, of Brazilian Law No. 5768/71.
In this contest, competitors should submit photographs and humorous drawings of their own which represent the theme "SHOW ME A REASON TO BIKE". Each candidate can compete with up to 2 (two) photographs and 2 (two) humorous drawings. Registration and submission of works will be made at www.whybiking.com during the registration period. Voting will take place on the Why Biking site during the voting period. The most voted work in each category (Photography and Humorous Drawings) will be awarded.

2 - THE SHOW ME A REASON TO BIKE COMPETITION
The SHOW ME A REASON TO BIKE competition proposes that the Internet users show, through humorous drawings and photos, reasons to adopt the bicycle as a means of transportation. The idea is to create a place for people to post their pro-bike arguments in a creative and humorous way and thus stimulate reflection on the subject.
The tools used are digital photographs and humorous drawings that include cartoons and comic strips on the subject SHOW ME A REASON TO BIKE.

3 - THE CANDIDATES
a) The competition is open to graphic artists and photographers in general, amateur or professional, a Brazilian citizen or foreign.
b) The candidate affirm that are either more than 18 years of age, or an emancipated minor, or possess legal parental or guardian consent, and are fully able and competent to enter into the terms, conditions, obligations, affirmations, representations, and warranties set forth in these Rules, and to abide by and comply with these Rules.
c) Each candidate may submit up to 2 (two) pieces of works in the Photography category and 2 (two) pieces of works in the Humorous Drawing category. The Cartoons and Comic Strips compete with each other in the category of Humorous Drawing.
d) The candidate ensures the originality of the content used and is fully responsible for obtaining the image rights of third parties and/or private properties which may appear on photo (s) sent.
e) The competitor, when signing this contract, is aware that he/she is solely responsible for the accuracy of data and authorship of the works presented, responding civilly and criminally if proven, during or after the contest, the falsity of the data or authoring of works submitted.

4 - REGISTRATION
a) The entry shall be made exclusively at www.whybiking.com and will be made by filling up the REGISTER FORM (reporting mandatory data including full name, e-mail, date of birth, nationality, city and country) and by making the upload of up to two photos and two humorous drawings of his/her own related to the theme "SHOW ME A REASON TO BIKE."
b) Will not be accepted more than 1 (one) registration form per candidate.
c) All entries will undergo preliminary examination conducted by the Organizing Committee of the competition before being displayed on the contest galleries to testify that the works comply with this regulation. Approval of entries will be given by publication of the work in the contest gallery. The works that have not been approved for being in violation of these Rules will be disqualified and will not be included on the gallery of the competition.
d) The registration constitutes the acceptance of this policy, in all its terms, and the acceptance of the final outcome of the competition and of the allocation and use of humorous drawings and photographs.
e) All registration data reported by competitors will be used solely for identification and location, in case of the competitor be contemplated.
f) The organization is not responsible for registration not received or for any injury on the participation of candidates due to technical computer congestion, failures of communication lines as well as any other factor which prevent the success of sending and voting on the website.

5 - THE PIECES OF WORKS
a) The drawings and photos must be submitted in maximum size of 400 pixels (width) x 500 pixels (height), JPEG and maximum weight of 5Mb. The photos must be digital.
b) All entries must contain a title and in the case of humorous drawings may include texts. It is mandatory that the titles and texts are in English but it may contain a word or expressions in another languages.
c) Will not be accepted photographs and humorous drawings showing content crude, pornographic, offensive or discriminatory in any species, or that violate local, state or federal laws or even works that contain names or trademarks of the company sponsoring the contest as well as any other company that can mischaracterize the cultural character of the contest. In the latter case, only the photos and drawings will be disqualified and not the competitor, if he/she has sent other works that are in accordance with these Regulations.
d) The candidate declares that he/she is the author of the images and/or humorous drawings submitted for this contest and has permission to use images of people and/or private properties that appear on the photos, responding civilly and criminally to this information, waiving the Why Biking website owners and Sodibike Comércio de Artigos Esportivos Ltda of any responsibilities.
e) Shall be automatically declassified photographs and humorous drawings that do not have association with the subject or violate any other specification of this regulation.
f) The photographs and humorous drawings disapproved shall be struck, without previous or posterior notice.

6 - THE ALLOCATION AND USE OF WORKS
a) Classified works will be displayed on the site www.whybiking.com indefinitely and will be removed from the site at the discretion of the Organizing Committee. All classified works will be displayed on the contest galleries and few classified works ramdonly selected by the Organizing Committee will be also displayed on the website Home Page.
b) By accepting the terms and conditions of this regulation, the competitor expressly assigns to Sodibike Comércio de Artigos Esportivos Ltda and to the Why Biking website, free and without any expenses whatsoever, the copyright, ownership and use of images of entries, only for purposes related to the contest, including the display and publication on the www.blitz.com.br and www.whybiking.com websites and for the dissemination of the competition in other media and social networking websites, with other uses prohibited without prior concurrence of the competitor.

7 - CALENDAR
a) The pieces of works will be received until October 05th, 2010.
b) The voting will take place between October 06th, 2010 and November 05th, 2010.
c) The result will be posted at www.whybiking.com on November 06th, 2010.

8 - THE VOTING
a) The voting will take place on the site www.whybiking.com
b) To vote in a work of contest entries, one must access the www.whybiking.com website, access the gallery of the SHOW ME A REASON TO BIKE contest, assess the works and choose the best photo and the best humorous drawing. The website will have a system that restricts the vote to one vote per IP.
c) The website will accept votes 24 hours a day between October 06th, 2010 and November 05th, 2010, which may eventually not be available at some point, due to server instabilities or other technical matter without prejudice to the conduct of the competition and without prior notice.
d) Any person is allowed to vote.

9 - PRIZES
a) The author of the piece of work with the most votes in the Photography Category will receive the following prize:
Photo Category:
1st .........................................1 (one) BLITZ City Folding Bicycle
b) The author of the piece of work with the most votes in the Humorous Drawing Category will receive the following prize:
Humorous Drawing Category:
1st ...........................................1 (one) BLITZ City Folding Bicycle
c) Disclosure of the winners will be held on November 06th, 2010 at www.whibiking.com. Winners will be informed by e-mail.
d) The award will be delivered within 30 days after its disclosure.
e) To be eligible for award, the winner must prove his/her identity with skilled legal documents, and the prize is personal and not transferable.
f) A competitor may be a winner in both categories: Photography and Humorous Drawing.

10 - FINAL
THIS CONTEST IS VOID WHERE PROHIBITED OR RESTRICTED BY LAW.
a) The competitor declares that the personal data provided on the electronic register to compete in the contest are true and proper.
b) The organizers reserve the right to disqualify the competitor who does not meet the conditions established herein, to which will not be required to inform, notify or warn the competitor.
c) The competitor awarded with one of the prizes offered, authorizes the use of his/her name and likeness for an indefinite period after the end of the competition, without any cost to the organizers of this contest.
d) Competitors who attempt to cheat or circumvent the rules laid down in this Regulation and those who do not comply with the conditions for participation in it will automatically be excluded from this cultural contest.
e) Will be excluded also competitors who attempt to defraud the contest by any electronic means (typical acts of hacking and / or cracker), on the competition website.
f) Items not covered in this Regulation shall be decided by the Organizing Committee, as required, being the Committee´s decisions sovereign, irrevocable and unappealable.
g) If anyone feel affected in any way by the material displayed on the contest website, please, inform the Organizing Committee sending an e-mail to contests@whybiking.com. The Committee will decide the best measure to be adopted.
h) No responsibility can be attributed to the Sodibike Comércio de Artigos Esportivos Ltda or to the Why Biking website, for damage to computers, including its programs, parts and peripherals, for alleged participation in this contest and also for bad faith acts of third-party that invade the site of the contest such as hackers to access the registration data and personal information supplied by competitors and illegally use them for any purpose. The Why Biking website states to have reasonable care to prevent the invasion of the system, but is not responsible and can not be responsible for the inviolability of it.
i) In case of suspension or cancellation of the competition motivated by any circumstances or majeure force, shall not be due any payment or compensation to competitors by Sodibike Comércio de Artigos Esportivos Ltda or by the Why Biking website. In this case, the photographs and humorous drawings already registered by competitors will be subject to the terms of this Regulation.
j) These Regulation may be consulted at any time at the link: http://www.whybiking.com/en/contest/rules.
k) The competitor represents and warrants have read, understood and accepted in full the terms and conditions of this Regulation, agreeing to obey them. The acceptance of these Regulations, for any legal purposes, is equivalent to a written agreement signed between the competitor and the company sponsoring the contest.

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